Hispanic mobile users are nearly 17 percentage points more likely to use mobile web than whites: While whites make up the lion’s share of US mobile phone and mobile internet … Continue reading →
Facebook, now at around 700 million users, is the powerhouse in social networking. Month after month, the service has shown amazing growth figures, that is, until this past May. According … Continue reading →
Marketing, per se, is neither good nor bad according to Simon Sinek. It is simply the way a company speaks to us. People use their mouths, companies use marketing. It … Continue reading →
A research report conducted By: Nora Ganim Barnes, Ph.D. reveals the growing social media trends with the Inc. 500. The Center for Marketing Research at the University of Massachusetts Dartmouth recently … Continue reading →
In a recent survey of business-to-business (B2B) marketers, traditional online tactics remain key to marketing success. Just over half of B2B marketers surveyed told BtoB Magazine their budgets would go up … Continue reading →
Email marketers have been warming up to social media for the past year, using social elements like “share with your network” and buttons to connect with brands on Twitter and … Continue reading →
Lack of sufficient time and resources worse than lack of strategy or objectives Social media was once seen by some marketers as a quick and easy way to reach consumers … Continue reading →
The rise of social networking, and the involvement of advertisers in these channels, was one of 2010’s mega-stories—not least in the UK. Though spending in social networks is still a … Continue reading →
Nearly three-quarters this year As consumer usage of social media continues to increase in the US and around the world, marketers have transitioned from cautious engagement to full deployment. Next … Continue reading →
Email most common daily activity, but social racks up more hours As the social media trend becomes a normal part of life for internet users the world over, it’s also … Continue reading →
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