5 Ways to Find the Right Niche
One of the first steps in the business planning process is determining who your target market is and why they would want to buy from you. It sounds simple, but … Continue reading
Principles of Brand Strategy
In a situation where you’re selling to multiple personalities, it’s best to first connect everyone on a common ground then articulate clearly what’s in it for each of them. The … Continue reading
5 Tips for Using Competitive Differentiators to Build Your Business Brand
Are you effectively using competitive differentiators to stand out from the crowd and win customers? Can you or your sales team clearly explain to customers why your business is different … Continue reading
7 Tips for Getting Your Marketing Message Right
How do you describe your business to the world? What words sum up your brand identity and what you have to offer? Are you clearly explaining your business value? It … Continue reading
The Entrepreneur
The often under-appreciated entrepreneur is indeed one of our most valuable economic resources, carrying with them the ability to spark transformational innovation and create precious new jobs.
How Important is Small Business in the U.S.?
A small business is considered to be any company that employs less than 100 people. In the United States, small business employs over half of the country’s workforce. While many … Continue reading
Startups Exposed
Many people dream of starting their own companies, but what does the typical start-up actually look like?
Who Are the Entrepreneurs?
Who Are the Entrepreneurs? Where they come from and what they’re up against!
How to Pick a Startup Funding Strategy
Are you seeking funding for your business?
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